Why use a professional photographer

19 Mar Why use a professional photographer

With online selling growing faster than ever and becoming more competitive every day, it is very important to represent your products and company image in the highest quality. Low quality, unprofessional images on your site will communicate the same about your business and the products you offer. Professional product photography helps to engage your perspective customers, keeps them on your site longer, and helps them choose you over a competitor. Images of your product is one of the most important components of you website.

Here are a just few things that a real pro can bring that the person with an automatic camera and light tent could not.

A creative eye. Most career photographers have chosen the field to highlight their creative abilities, and have an eye for light and composition. They know what angles and lighting will work for the products on the set.

Professional Equipment. A real professional has a large assortment of lighting equipment, cameras, and lenses for every situation. Setting your camera on automatic and placing a product in a light tent will not show critical detail, texture, shape and many other things that should make your product unique.

Higher Quality Images A pro will use cameras that capture super high-resolution images at 300dpi. Even though you might not need the images that large, it makes all the difference even when scaled down to your web size, more information, resolution and color. They can also be used in print, ads, and any other use that might come up. 72 dpi “web shots” limit your use just to the web.

Retouching This is almost the second part to obtaining the perfect image of your product. Although a real pro will strive to capture a perfectly lit and composed image, Photoshop in the hands of a creative photographer can be the second half of an amazing image. When you pay for an image, you are also paying for time it takes to make the images perfect. In the hands of a creative pro, this can really bring your images to life.

Experience A true pro has many years experience in the craft. They did not just purchase the latest automatic camera and an overall light tent and put up a website. They have spent years learning how to best shoot and retouch your product photos. A skill only learned by shooting thousands and thousands of images not by watching You tube videos.

One of the single most important elements to the success of you online business will be the images. Choosing a professional photographer will make all the difference in turning clicks into conversions.